Marketing Rampage with Podcasts Coyalita May 7, 2023

Marketing Rampage with Podcasts

“History of Podcasting”

Marketing Rampage with Podcasts – “History of Podcasting” The term “podcasting” was coined in 2004 and in just a few months it went from being an unknown concept and an uninvented word to a Google-search result in the millions!

Podcasts are springing up nearly every day, like weeds. But good weeds!

The idea of sending files of sound over the Internet is not new.

It was just a matter of taking existing elements, like MP3 and RSS, and reworking them to allow technological visionaries to create a new form of communication.

Personal web journals called web logs, or “blogs” have been around for a while so people could voice opinions and provide information to others.

People use these blogs as a personal platform so it was only natural to add files of sound to their textual offering.

Blogs started gaining popularity in 2004 and people were using RSS to syndicate their blog contents. RSS or “Really Simple Syndication” was a file format that can also be used for sending sound but was not extensively used.

Later on, the RSS technology was further enhanced to allow someone to attach MP3 files.

When attached to an RSS file, these sound files could be sent automatically to subscribers, people who were interested in hearing what the person had to say, and downloaded to be heard at their convenience.

Now everyone is jumping on board the podcasting bandwagon from politicians, pundits, professionals, producers, and even pornographers.

Anyone with something to say or a product or service to sell or an opinion to share can podcast… and many already are!

“‘Dummies’ Definition of Podcasting”

The term “podcasting” can be confusing to some people, because it draws its origin from the combination of the word “iPod” and the word “broadcast.”

While you do not need an iPod to enjoy podcasting, the term probably caught on for convenience and its audible similarity to the word “broadcast.”

To simplify things, Podcasting is an audio file that you can listen to on your computer or on a portable device. Note that the portable device does not have to be an iPod, but can be almost any kind of portable Audio device, also referred to as an MP3 player.

One way to think of podcasting is like a radio program that is only about your specific interests and when you click the link (or synchronize) your MP3 player with your computer, it gets downloaded to you automatically.

It’s like you’re the owner of the radio station. You tell the DJ what you want to hear and they’ll play it for you.

All news? All sports? Regular updates on the financial markets? Entertainment news? Information on your industry?

No problem, it’s all at your personal DJ’s fingertips and in moments it’s playing in your ears.