20 Ways to Repurpose Your Blog Content for Maximum Results
20 Ways to Repurpose Your Blog Content for Maximum Results – Have you been running a blog for some time? Then you have a lot of content. And the good news is, you can repurpose and reuse this content to quickly create additional content to sell, build your list and generate leads.
Check out these 20 ideas…
1. Create An Email Or Sequence
The key to this strategy is to choose your evergreen content, format them into emails, and then upload them to your autoresponder. Here are three different ways to do it…
Take a series of blog posts and turn them into an
autoresponder sequence. This works particularly well if
you have a training series on your blog to turn into an
Turn a long blog post into a series of emails. For
example, if you have a post that shares ten tips, then you
can create ten separate emails out of this post.
Turn one blog post into one email. When you run out of
blog posts that you can use to create a series, then you
can always turn any individual blog post into an email.
2. Build a Lead Magnet
The idea here is to compile multiple blog posts to create a lead magnet report or other downloadable report. You can even create a “toolkit” with these pieces to distribute to prospects and customers
Compile a series of blog posts on the topic of writing a
sales letter to create The Copywriter’s Toolkit. Then give
this toolkit away as a lead magnet.
Create a report and send it to your existing subscribers as
a special surprise.
Create an ultra-targeted report, and then use this report to
segment your list.
3. Design a Slide-Share Video
All you have to do here is turn an article or set of articles into a slide- share video. You can use the text from the articles to create the slides (using software like PowerPoint™). If you have graphics with your articles to include on the slides, that’s even better.
Then use a screen recording software such as Camtasia to run your slide-share. You can narrate it yourself, or simply set it to music.
Here’s another idea…
4. Create a “Talking Head” Training Video For YouTube
This is an easy way to create new content, because all you have to do is turn the camera on yourself and use the article as the basis for a training video. You can even add a demo into the training video.
For example, turn an article about weight training into a training video complete with a demo of two or three lifts.
Or turn an article about setting up a blog into a training video
that includes a screen capture video that shows every step of the
5. Post the Content on Social Media
You can take a blog post and publish it directly on social media, such as Facebook. You can use a post to answer questions on sites such as LinkedIn questions or Quora. You can even excerpt out short tips and use them to create tweets for Twitter.
6. Create an Infographic
Take a blog post that’s heavy on data or other facts, and then use the content to create an infographic that you give away. For example…
Give the infographic away to your newsletter readers.
Distribute the infographic on social media and encourage
your followers to share and retweet.
Ask your joint venture partners to give the infographic
away to their subscribers and followers.
You can even post this infographic on your blog.
7. Sell the Licensing Rights to Select Pieces
Here’s a quick way to make money from your content: sell the licensing rights to other marketers, bloggers and small business owners. Since you’ve already distributed this content for free, your best bet is to sell the PLR (private label rights), which gives license holders the freedom to modify the content and distribute it in whatever way they see fit.
Alternatively, you can compile your best content to create a report, and then offer resell rights to this new product. The benefit there is that your links remain intact, so you can reap the backend benefits.
8. Turn the Content Into a Series of Podcasts
Get out a mic and audio recording software like Audacity, and you can turn an article into a podcast. If you have a set of related blog posts, then you can turn them into a series of podcasts. You can then distribute these podcasts on your blog, on social media, and even as a “guest post” on other peoples’ blogs.
Here’s What’s Included…
9. Use the Content Inside Paid Products’
10. Create Guest Posts for Other People’s Blogs
11. Give the Content to Your Affiliates
12. Compile the Best Posts to Create a Tripwire Product
13. Use Content As Handouts During Guest Speaking Gigs
14. Use The Content To Create FAQs
15. Excerpt For Use in Joint Ventures
16. Update And Republish Popular Posts
17. Use The Content To Create A Webinar
18. Create a Bonus Report Out Of Your Best Content
19. Insert Content Into Your Sales Letters
20. Create Freemiums
Bonus: 21. Use The Content For a Live Stream
Bonus 22. Create Social Media Cards