100 Quick Tips to Generating More Subscriber’s to Your Email List
More Subscribers – People develop lists for many things they do in their lives. If you have a party or a wedding, there’s a guest list. If you are a member of a club or organization, there’s a membership list.
In fact, you’re probably on lists that you don’t even know about, like those dreaded telemarketer lists. Lists are an organizational tool we use in many aspects of our lives. We even have grocery lists. Lists have stood the test of time for one reason—they’re effective!
There are many types of business, and even a wider variety of customers. No matter what type of business you’re running— online, actual brick and mortar, small business, large business— you have to have a way to stay in touch with your current customers and potential customers.
Practically everyone has an email account. You can probably count on your hands the number of your customers that don’t have one. For that reason, building an email list is one of the most effective, inexpensive ways to grow your business.
Email correspondence is also easy for you. You only have to prepare the newsletter or email with your current information or promotions once.
After you prepare it, with a few clicks of a mouse, you can send it to every customer you have. Whether the customer is across town or across the world, they can receive your valuable information in a matter of seconds.
Prior to email, you had to not only write the mailings, you had to address every envelope, determine the amount of postage you needed, put on the postage, and lug all the envelopes to the post office.
It could take hours for larger businesses. For small businesses, especially those just starting out with an employee of one—you—it not only took a lot of time, but it also took away from your other important duties.
Your time is valuable to the success of your business, so having an email list and sending information in that manner allows you the time to tend to those other tasks.
If you don’t have a clue where to start, then you’ve found the right resource. You’ve taken the first step. Remember, “A journey of a thousand miles begins with the first step.” Now get ready to take the journey. Learn how to build an email list that will expand your business boundaries beyond what you’ve ever dreamed.
What is List Building?
Building an email mailing list is done much the way you do a grocery list…one item, in this case subscribers, at a time. When you build a list, you grow the list every time you add a new subscriber to the list. Usually, when a subscriber wants to sign up for your mailing list, they furnish you with their email.
They give you specified contact information for your list, which can include name, email, location, DOB, etc. In return, you give them certain information, a special offer, or a free gift from you. Sound easy? It can be, but the key is to know how to go about doing it.
The process of list building isn’t a new one. It’s been around for a long time. You used to fill out your name, address, and phone number on sheets of paper at places like trade shows and seminars.
You would receive mailings throughout the year from these companies. Today, some people still prefer offline list building. If you do, that’s fine.
You can also, however, do it online by using your website, blog, or video posts. A combination of offline and online techniques can be a powerful combination.
There are a lot of different ways you can increase how rapidly your list grows and the size your mailing list ends up being. If you’re a new business owner, you’re wondering how long it takes.
There is no set amount of time. It all depends on you. It depends on the methods you use and the effort you put into building the list.
Once you start building the list, however, you never stop. You’ll always have new people who hear about you and want to know what all you have to offer. Every time you do, you add them to your list and your list continues to grow.
You’ll also have people from time to time that will unsubscribe from your list. If you don’t have new contacts to take their place, your business can’t grow.
That’s why it is important for you to continue your efforts of list building throughout the operation of your business. Many times, people go after list build aggressively during the early stages of their business and then kind of forget about it. It’s important to the success of your business that your list continues to grow.
Now that you know what list building is. What’s next? Before you begin to use any of the tips in this book to begin building a quality email list, there are a few other things you should think about:
• Who your target market is—When you begin to prepare your list, you need to know what kind of people you are targeting. If you do, you won’t be wasting your time sending emails to people who have no interest whatsoever in your business or what you have to offer. A targeted group helps you focus on those people you can easier convert to customers to keep on your mailing list.
You want to keep them informed of what’s going on with your business, any sales or promotions you’re offering, or industry news. It doesn’t matter how large your list is if you’re wasting your time sending your information to people who don’t care about it. Having a large list isn’t as effective as having a smaller quality list. By knowing who you’re targeting and using techniques to reach those people, you can build a quality list of email subscribers.
• Whether or not you want to, you need to allow people to “unsubscribe”—Realize, that if people do this, they aren’t doing it to hurt you. It doesn’t mean they don’t like you or your business anymore. It simply means they no longer want to receive emails.
People may be really interested in what you have to offer. You meet their needs and make the sell. Then, their needs are met and they have no interest in receiving emails from you. Giving them the chance to unsubscribe from your email list allows them to remove themselves, and keeps your email campaigns focused on those who are interested.
• You want to have permission to send them your emails—Don’t send emails to people without their permission. You list should be something they sign up for. If you send unsolicited emails, they will mark you as spam, and never receive the information. Remember, the people you’re sending them too are busy too. Sometimes you open your inbox to so many advertisements and newsletters that it can be overwhelming. If they don’t want to receive your email, you may not only not get their business, but you may also hurt any future dealings with the person.
• You have to market to subscribers—You need to learn how to market what you have to your subscribers while simultaneously continuing to build your list. You can’t just keep trying to grow the list and forget about those you have. You want to keep those you have, so you need to market to them as well. One of the best ways to build your subscriber list is to give your subscribers valuable information on a regular basis. If you do this while you’re trying to get new users, it will make it easier to get the new ones.
You might find out that building the list is actually the easy part. Getting the most out of your subscribers can take a bit more effort. It all starts, however, with building the list. You have to gather people’s contact information so you will have the ability to communicate with them from that time forward.
Benefits of Building a List of Subscribers
Lots of people, online and offline, use internet marketing to attract potential customers and build their email contact list.
You probably either know or you’re beginning to realize that list building isn’t a trivial matter for your business. Having a good list of subscribers can be beneficial to your business in many different ways.
Here are a few of them:
• You can contact the people on your list each time you have a new blog post. They will not only read the email you send them, but they’ll also want to view the blog, and it will send a lot of traffic to your site. You want to be sure you don’t give them the information in the blog in the newsletter. If you do, then why should they ever visit your blog? It works the same in reverse. If you tell them everything in your blog, then why should they ever subscribe to your list?
• It’s easy to let your customers know about any new products/services you have to offer. You simply email everyone on your list and all your readers and fans will want to check out what you have to offer them on the sales page. Often, you can let your email readers know that they are getting an advance peek at what you’re offering. Let them know they have an opportunity to get it first before any other customers. This will give them an even greater incentive to go view your site or come into your store.
• What good is having a sale if no one knows about it? Email lists allow you to let your customers know about all your sales and promotions at the same time, which can cause them to want to buy. Advertising campaigns to advertise sales can be quite expensive. Advertising through your email contact list, however, doesn’t cost you a thing. It only takes a few minutes and everyone on your list knows about your sale. In addition, if you’re having good offers, their friends will know about it soon too by word of mouth.
• Search engines sometimes change algorithms. When they do, you may be ranked lower than you were before. Having a strong, quality list allows you to contact everyone directly, so you don’t have to worry so much about where you fall on the search engine list. Search engine results are important, but having a good quality email list can be worth its weight in gold.
• Lists help you build long-term relationships—Many shoppers online like to browse and look around before they buy. They don’t just jump on a site and purchase. If you stay in contact with them by email, when they’re ready to purchase what you have to offer, you’ll be the first place they think about looking for what they need.
• Lists can be profitable—As previously stated, if you have a new product, people who you have established trust with will be the first to buy it. What happens, however, is that this gives you a large number of sales right at the launch of the product. You don’t have to wait for months to show a profit from the new product.
You can also make profits by offering special discounts or promotions only to those who are subscribed to your list. If you specifically describe what you’re offering as it may make others want to sign up as well.
Residual income is another way it can be profitable. If you offer a few advertising spots on the newsletter you send out to your list, you can make a little extra money. This will help you offset some of the cost you spend on things like web hosting.
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Warmest Regards, Coyalita Linville