Video Sales Revealed
Video Sales Revealed – What is a Video Sales Letter? Marketing your products and services using the written word has been enhanced through the use of videos. Yes, companies and marketers worldwide are using video to encourage consumers to buy their products. These days, it’s not uncommon to visit an online business and see a video sales letter.
A video sales letter is a marketing strategy for getting better sales results when customers come to your website to make a purchase. Below is a screenshot of a sample video that could be inserted into your sales page.
If you click the play button inside the video window (or in this case, click the hyperlink inside the graphical image) what you’ll see is that instead of arriving at a website that only contains text and navigation buttons, the hottest and most trendy online businesses showcase a video as a component in their sales letter.
The video is intended to capture your attention, and make you want to buy the product or learn more about it. That’s why a video sales letter can be as simple as:
• Displaying a video
• Featuring a “Buy Now” button
• Offering more information through email signup
• Bullet points that highlight the product offering
Although video sales letters are popping up everywhere, some businesses use this method of marketing as a more sociable and personal way for you to connect with the business owner.
Customer Preference?
Do your customers absorb information quicker when they read it, hear it, or see it?
If they don’t understand the language, it’s easier to look at something visual to help them understand what you’re selling. Or maybe they’re traveling, sitting in a public place, or resting quietly, and they’d prefer to hear the information rather than read it or see it.
A person’s learning preferences will determine if they’re encouraged or turned off by video sales letters, especially the ones that don’t have a fast-forward button. But we’ll get to that later.
Video Sales Letter = TV
Commercial?
TV commercials try to appeal to your emotions or a problem that needs resolving so you buy what they’re selling. Is it any wonder that the volume would always get louder during a commercial? The intention was to “get your attention!”
The video sales letters that you see on the Internet are like miniature TV commercials. They get you to stop what you’re doing. They command your attention. They intrigue you with music, action, or the person who’s speaking.
But with a video sales letter, you know that to get to the valuable information, regardless of what’s being sold, you’re most likely going to have to trade your email address to get the rest of the information or to buy the product!
Do you have a video sales letter on your website or blog? Do you ask your customers to give you their email addresses before they buy anything from you?
It’s all about marketing!
Have you ever stood in line at a store waiting to check out and the cashier asked you for your zip code?
Their purpose, most likely, was for demographic marketing reasons. They wanted to know who shopped at their store and how far they traveled to get there. That helps the marketing department target their store’s advertising campaigns.
Nothing wrong with that, right? Most customers will nonchalantly provide their zip code and think nothing of it.
Yet, if that same customer were to shop online and the website owner asked
for your email address before letting, you “check out,” would you “leave the store” or would you enter your email address into the form just to quickly complete your transaction?
Many business owners claim that having a video sales letter as the entrance page to their website gives them the opportunity to introduce themselves.
They want to establish social contact that would not have been possible if the website visitor had only been reading textual information about the product.
But some websites aren’t a candidate for featuring a video sales letter on their site. Let’s take a look at the reasons for and against.
Does Your Business Qualify?
Not every website or blog will benefit and realize increased sales just because it has a video sales letter on it. Let’s look at five reasons “for” using a video sales letter, and then we’ll look at five reasons “for not” using a video sales letter.
Five Reasons for Using a Video Sales Letter
1. When you want more exposure on search engine results pages
2. When you want to attract customers who use a mobile device
3. When you’re better at speaking than writing
4. When you want to sell your product or service using the latest technology
5. When it’s easier to show your product than to explain it with words
Five Reasons for Not Using a Video Sales Letter
1. Your customers have told you that they don’t like video sales letters.
2. Your sales numbers have dropped since displaying a video sales letter
3. You’re afraid of exceeding your bandwidth limitations on your domain’s hosting account
4. Your product sells well without using a video presentation and you don’t want to jinx yourself by making changes to your website.
5. You’re too timid to try new things and besides, you don’t know how to
create a video sales letter page!
Videos and Video Sales Letters Are
On the Rise
At the SMX Advanced conference in Seattle, Matt Cutts, principal engineer and head of Google’s web spam team made it absolutely clear that Google video sitemaps are extremely important when you want your video content indexed. He recommended that after you create a video and upload it to your site that you submit a video sitemap.
Matt stated… “We want to be able to crawl and find all the video across the
entire web, so that we can return them, and so I think we are going to be putting more and more weight on video sitemaps going forward, like this fall and into the future. If you make video, if you are a site owner, or a publisher, please start exploring video sitemaps.”
For those of us who are still contemplating whether it’s worth it to put a video on the first page of our website, we might want to consider the advantages of the evolving technology and algorithms for generating increased search engine results that bring customers to your site.
Video Recording Devices
With all the new electronic video equipment being sold today, video sites such as YouTube continue to thrive even more.
You don’t need to be too computer literate to create a professional looking video. You don’t even need to sign up for an instructional course at your local college to learn how to take a video.
Even most Smart phones, regardless of the manufacturer, have video capabilities.
To make things easier, it doesn’t take long to learn how to turn your video into a YouTube presentation.
It also doesn’t take much knowledge or experience to embed the video code into a website. But maybe this is all new to you, and you have no idea where to start; so let’s start at the beginning.
What You Need To Get Started
To record a live video, you’ll need an electronic device that will allow you to record video, such as a video cam on your computer, a smart phone with video capabilities, or a video recorder such as the Flip which sells for about $99.00, the upgraded Ultra HD version sells at around $170.00.
Or if you don’t own a video recorder, maybe there’s a neighbor, friend, business associate or family member who has a video recorder and would be willing to let you use it for the weekend if you asked nicely.
To record a video using pictures, music, and text instead of a live location with people, you’ll need computer software to create a slideshow, and you’ll need photos and royalty free music to create your video.
Free Solutions for Creating a Sales Video
When you want to create a video that you’ll use on your website or blog, these are the items you’ll need:
• A video script—this is something that you will write and then when you’re recording the video, you’ll read it as if you were just speaking into the camera. (Naturally, you shouldn’t be holding a piece of paper and reading from it in front of the camera.) Important, however, is to create a compelling call to action several times during the video, and for sure before the video ends. To locate samples of free video scripts, search the Internet for “free video scripts.”
Here’s an example of what you could use to get your thoughts in order before shooting the video.
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