Discovering The World Of Pinterest
It is a fact that we are living in a modern world and we get a lot of advantages and disadvantages for it. One advantage that we shouldn’t take for granted at all is the use of social media. It allows us to reach people from all places.
It is very important that you have to know the facts about certain social media because there are things that might get you in trouble in the long run, especially if you don’t know the things about it.
With all the social media application that is coming out for our betterment, we actually find it hard to distinguish which is better. The thing is, it will be all up to us to choose on which application we are most comfortable with.
In this book entitled “Discovering The World Of Pinterest”, we will learn more about Pinterest. It will teach us on what the social media is all about. It will guide us on how we should start using the application and we will get the most benefit out of it.
Now, just sit back and relax as you read each chapter of the book. May you find all the learning that will be most beneficial for you.
What Is Pinterest?
We are now living in a modern world, and we are now making use of computers, internet and social media for our own advantage. Before anything else, it would be better if we get to know one social media application at the base level.
It will provide us with all the necessary background that will help us as we go further. Pinterest is actually one social media that allows you to express your thoughts and desires through pictures and images.
It’s essentially an image sharing platform where members ‘pin’ images to their own ‘pin board’. This can be anything you want – it can be random things that you just have an interest in and want to share or it can be multiple images relating to a passion you have.
For example, you could have a passion for 1960s British roadsters, old company logo’s, classic men’s watches or even a holiday home you really need to hire out.
As a member you are able to browse subjects and if you discover a board that you’re interested in you then ‘follow’ it in the same way you do on Twitter and you will be notified whenever any new photos are uploaded to the board. You can also leave comments and join in discussions on each of the images that appear on the site.
Well, if you run a business which is selling or producing items which will benefit from good images such as clothes, photography, accommodation, artwork, this looks like it’s a terrific opportunity to create some boards to advertise your services because your photos are able to have links back to your own website’s product pages.
The most beneficial long-term approach from a sales perspective would be to be a part of the community spirit for a little while prior to ‘hard-selling’ your products, for example ‘pin’ some non-business pictures and then over time add your items.
If we take the holiday cottage letting example I mentioned earlier, it might be somebody owns a cottage they want to let in Wales for the eight or nine months of the year it’s not being used by them.
They have a problem on Google because the first 4 or 5 pages of results are dominated by the large letting agents & so they get a board on Pinterest and fill it with pictures of the cottage itself.
They also upload images of the surrounding countryside; local places of interest and then wait for other Pinterest subscribers to come across the board follow them and, ultimately, rent the cottage.
Much like Facebook & Twitter before them though if they keep going at this pace of growth it’s only a matter time before everyone’s talking about Pinterest.
You would probably ask yourself whether we have time to log onto another social media site but this one’s definitely different & it’s very simple to use so it may possibly fill a gap we weren’t aware we had.
From a business perspective it’s another no-brainer – if you have a service which will potentially benefit from a lot of visitors seeing images of what you are selling you need to be on Pinterest.
How To Use Pinterest
Pinterest is a social media site that’s growing in leaps and bounds. It’s been called the ‘visual Twitter’ because it’s all about images. You create boards and share your images with other users. While it may be good for traffic, its real power in how you can use it for branding.
For us it’s all about using all the marketing avenues available to us to promote our online activities and naturally social media plays a part in that and will grow substantially over the coming years.
However, a word of caution here doesn’t let the other more traditional methods slip, article marketing, blog and forum commenting are still vital – it’s all about doing little and often across as many promotional platforms as possible.
First of all, it’s important to understand Pinterest’s users. When the site started out, it was overwhelmingly young and female. Businesses that catered to that demographic posted pictures of their clothes, fashions, hairstyles, cute pets, food, travel destinations and more.
But now it’s much more than just young ladies who are using it. So, why do people use Pinterest? They’re not there to hang out like Facebook or to network like LinkedIn, and they’re not looking for written content.
What people mostly do is use Pinterest to relax, take a break and look at some cool images. For marketers, this means we need to avoid hard sell tactics at all costs and content needs to be visually appealing.
On Pinterest, you create ‘pin boards’ where you put your pictures. Each of your pin boards is based around a common theme. One simple thing you can do with your boards is use them to show off your products. You can create one for each product line.
Another way to use them is to find images that your fans would enjoy and posting them, kind of like sharing images you’ve found. This is good for business niches because you can show info graphics. For the self-help niche, you can pin images with inspirational quotes. Like all social media sites, Pinterest is all about engaging your audience.
You’ve got to do that as much as possible. You can ask for opinions, get comments going, and conduct surveys with a free giveaway. There’s a cool feature offered by Pinterest that can really get your fans involved.
Another engagement idea is to get your fans to take a picture and post it on your board. It could be a picture of them with your product or those doing something related to your brand.
When Pinterest started out, like all social media sites, nobody knew if it was going to go anywhere. Now it looks like it’s here to stay and if you don’t get on board, you’ll miss the train.
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