Building a Business Case for Online Appointment Scheduling & Customer Engagement
Exceptional Customer Experience is
Essential for Businesses Today
Building a Business Case for Online Appointment Scheduling & Customer Engagement – The 4 Ps of Marketing From retail to professional services, and from banking to healthcare—a majority of companies have traditionally believed that business success and customer loyalty could best be ensured through mastery of the classic “4 Ps of marketing”:
1. Product
2. Price
3. Place
4. Promotion
As buyers and decision makers have become better informed and more empowered (through web-driven communications),
modern business success is increasingly tied to the delivery of exceptional customer experiences.
The IBM 2016 Global Customer Experience Index (CEI) suggests that the 4Ps have been replaced by what it calls “The 4Cs”: