The Five Cardinal Sins Salespeople Commit
By Coyalita Linville
The Five Cardinal Sins Salespeople Commit – We have very candid conversations with the sales professionals who come to our seminars and through those discussions we’ve discovered five critical errors that most salespeople make.
Of course, we help them correct those mistakes, but it’s somewhat surprising as to how common they are.
Here are the mistakes, see if you make them in your own sales career.
1. Failure to maintain a constant presence in the minds of prospects or customers. Quite simply, this is a failure to prospect consistently both outside and inside of existing accounts.
2. A tendency to focus on process over results. The consequence of this is a poorly executed system of prioritization that virtually cripples the salesperson from delivering effective, bottom-line results.
In short, they are focused on activities rather than results. As a consequence, they believe they’re busy (and they are). They are just busy doing all of the wrong things.
3. Me too thinking. Salespeople fail to be creative and innovative. As a consequence, they don’t differentiate themselves, their products, or their organization from everyone else in the pack.