One Month to Your Own Online Business
Is there money being spent?
You should now have a list of potential ideas around which you could build your first online business. One of the final pieces of the research by checking whether there is any money being spent in any individual marketplace.
This is easy to do, and of course, costs nothing.
Take the phrase that is most appropriate to your subject (what is known in online marketing terms as a keyword or a keyword phrase) and run a standard Google search using that phrase.
For example, if you want to know whether people are spending money on products or services that are related to autism, you would run a standard search using this phrase:
On the Google search results page, you see advertising that is placed there by Google. The more advertising there is, the more that would indicate that it is a mark it where there is money to be made, because otherwise, there would be no sense in companies or individuals spending money on advertising.
The most expensive adverts are those shown at the top left-hand side of the screen, and there can never be more than three.
Down the right-hand side of the page, there can be a maximum of eight adverts. In this particular example, you don’t have a perfect ‘full house’ because there are only two adverts at the top left-hand side, but there are still nevertheless plenty of organizations and companies who are willing to spend money in this market.
Once you have established that there is money in the market, there is one final thing that you need to confirm.
You need to know that should you choose to build a website based on this particular topic (autism), that there are enough people searching for information on the net to justify doing so.
Given that you have a list of potential site subject matter, if no-one were searching for the kind of information you are thinking of offering, you would move to the next potential subject on your list. However, assuming that there are enough people searching, the final thing to do is check the competition.
Can you attract visitors?
Checking whether there are enough people searching for information to justify building a site is extremely simple. Open up the free Word Tracker keyword research tool and type in your primary key word or phrase:
This indicates that there are just short of 10,000 people every day searching for autism related information on the net. 10,000 searches every day is a very healthy number, but you need to compare that to the number of web pages that are already presenting appropriate information: 18, 500, 000 for autisms.
10,000 searches a day becomes less impressive when there are already 18.5 million web pages indexed by Google that provide autism related information.
In effect, there is no way you can compete at this level, so what you need to do is establish whether there is a level at which you can compete.
Go back to the Word Tracker keyword chart and check each phrase in turn by running a standard Google search for each one. For example, this phrase enjoys 161 searches every day, which is a very reasonable number: 161.
and by running a standard Google search, we can quickly establish that there are only 184 web pages that feature this page: 184
What you therefore have here is a term that is searched a reasonable number of times every day, but very few web pages that present the appropriate information.
What this tells you is that if you use this particular phrase in your promotional materials and on your website, Google would very quickly find your webpage or your promotional materials, and as long as they liked your site, it should feature fairly high on the search results page.
Consequently, the next time someone is searching for information about the ‘physical characteristics of children with autism’, they would probably find your page featured in the search results and visit your site as a result.
I suggest that pulling visitors to your website is a crucial factor that will dictate how successful your business is. Finding low competition keyword phrases like this is one of the most effective ways of ensuring that you receive the site traffic you need in order to sell whatever product or service it is that you are promoting.
Run the same checking operation for every phrase produced by Word Tracker, and note down those where there are more than 20 people looking to information of the day, and less than 30,000 competing Web pages.
By now, we have established that there are plenty of people looking for information about autism, and there are search terms that you can use to drive visitors to your website.
The final thing you need to do is confirm that there is a suitable product available that you can promote into the autism market.
Regards, Coyalita
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