Mass Traffic Attack Chapter 10 – What to Write When You Know Nothing About the Subject
Mass Traffic Attack Chapter 10 – What to Write When You Know Nothing About the Subject it is OK writing articles when you know something about the subject in hand. The words will flow easily, and your knowledge will stand out.
But what happens if you want to promote a particular product and you feel you do not know enough about it to write a series of articles? Well, that is where the “5 Paragraph Plan” from earlier in the eBook comes in:
- Paragraph 1 – Introduction (tell them what you are going to tell them)
- Paragraph 2 – Point A
- Paragraph 3 – Point B
- Paragraph 4 – Point C
- Paragraph 5 – Summary (tell them what you have just told them)
Rather than talking about theory, let us look at a real-life example of an article I wrote some time ago. It is about Plendil, a pill for reducing high blood pressure, a subject I know almost nothing about.
That is a review article about the drug Plendil. It is aimed at those people suffering from high blood pressure and who have heard about Plendil and are looking for more information. Notice that there is some extremely specific information contained in there. I got ALL of that from the manufacturer’s web site.
Remember that I mentioned to aim for 4 sentences per paragraph? The eagle-eyed amongst you will have spotted that the first paragraph contains only 3 sentences, whilst others contain 5. It is not a fixed rule, merely a target. Sometimes you cannot find enough to write to put in that extra sentence, other times 4 sentences are not enough to make the article flow properly.
Notice I have also used titles for each paragraph. That is something you may want to try. I do not always do that but in many cases I have found it just makes your article more reader friendly. It also has the bonus of dividing up your article into different sections.
There were 3 things I wanted to do with this article:
- Give some general “technical information”
- Answer the question – “can this drug be taken with other prescription pills?”
- Answer the question – “how should this drug be taken?”
Let us look at it more closely.
First Paragraph – introduction and telling the reader what you are going to tell them. Introduce the problem (if you are suffering from high blood pressure…….)
Second Paragraph – Point A, give “technical information.” Doing this adds credibility to an article and makes it look as though you know the subject. That is why I included it. All that information was taken directly from the manufacturer’s site and rewritten, so I know it is accurate. Because I am NOT an expert on the subject I did not expand on those technical details. If, however, the technical specifications of a product DO mean something to you then by all means expand on them, indeed make an entire article out of them.
A good example may be if you are writing about a new mobile phone such as the iPhone 6 in a couple of years’ time :-). If you understand what a particular technical specification means, or why it is an advantage compared to other phones, then go ahead and write more about it.
Third Paragraph – Point B. Here I write about whether Plendil can be taken together with other medication. I got all the information from the manufacturer’s site.
Fourth Paragraph – Point C. Again, with information found on the manufacturer’s site I wrote about how best to take this medication and simply expanded that to cover 4 sentences. Not difficult this is it?
Conclusion – a quick summary of the 3 previous paragraphs with a recommendation to buy if the reader fits the criteria.
That is a formula that works well if you are struggling to write something. Do a quick search on the subject you are writing about, find 3 points you can make, expand on them, and it will not take you much longer than 20 minutes to write a quality 400–500-word article.
Another style that works well is the “style,” i.e., “12 reasons why you must do…….”. If you are doing that, I would write a couple of introductory paragraphs, add my list in bullet form, and have a couple of summary paragraphs. Spend a bit of time browsing articles on Ezine Articles and you will see what I mean.
Finally, let us take a quick look at the Resource Box I used. Rather than scrolling back a few pages I will just copy it here:
Far better than “click here for more information,” don’t you think? You are wondering how to create the anchor text for the Plendil link above. That is easy, all you need to do is insert some HTML code, change the relevant part, and copy and paste it into the Resource Box section when you submit your articles.
Here is the code:
<ahref=http://www.yoursite.com>Anchor Text Goes Here<a/>
Anchor Text goes here
There are 2 things you need to change. First, enter your web site address between the 2 quotation marks, but DON’T delete the quotation marks themselves. The second thing is to replace the text above – Anchor Text goes here – with your own anchor text. This part does not require quotation marks.
So that is a real live example of an article written from scratch; I knew absolutely nothing about the subject before I started. Look at the main web site, look at other articles on the subject, select a few points you would like to write about. That is all there is to it!
Best Wishes, Coyalita
See Tomorrow: “Chapter 11 – Your Secret Weapon – How to Rewrite Articles”
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