Internet Marketing Mechanics

How Do I Know What People Are Searching For?

How Do I Know What People Are Searching For? When it comes to internet marketing, keywords are everything. They will be one of your greatest weapons that will determine whether you win the market or not. If you use the right ones, internet users will find you with ease. If you use the wrong ones, you will be invisible on the net. How is this so?

When people go to search engine sites such as Google and Yahoo to find something, they use a keyword or a keyword phrase. Say for example a
teenager wants to find an acne solution, he/she may use any of the
following: acne treatment, acne solution, how to treat acne, acne for
teenagers, et cetera.

So, what you really want to know are the exact keywords and keywords
phrases that your target customers or the people in your market niche are
using. If you do this, it is highly likely that they will always end up in your
web pages. So how do you do it?

One way is to enter your main keyword on the search engine of Google and wait for the search bar to make phrase suggestions. For example, once you enter the word acne solution, other suggestions such as Acne Solutions Clinique, Acne Solutions That Work, and Acne Solutions Gel Lotion will appear in the drop-down list.

It means that internet users popularly use these keyword phrases. You will
do well to incorporate these keyword phrases to your web content along
with your main keyword.

A more effective solution however is the use of Google keyword tool called AdWords. You simply enter your main keyword and Google will show you related keyword phrases and how often people are using those keywords.

In the example of the main keyword acne solution, Google AdWords’
yielded the following top results:

• How to get rid of acne – 550,000 monthly searches
• Acne remedy – 201,000 monthly searches
• Remedies for acne – 246,000 monthly searches
• Cures for acne – 110,000 monthly searches

Best Wishes, Coyalita
See Tomorrow:” What is SEO?”

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