How to Start a Niche Business on the Internet Audience-Centric
How to Start a Niche Business on the Internet Audience-Centric – This model takes subject matter, special interests, or information into account first.
You begin by identifying broad areas of concern like health and finances, then drill down into subtopics like, for example, allergies or credit repair.
Next, you dig further into the subtopics – and here is where it gets interesting – you let the product come to you.
Basically, you start off with zero preconceptions about what to sell. You don’t have a product in mind. You only have an audience you’d like to target.
As you’ll see when we discuss keyword research, your target audience will reveal what they’re looking for (information), and this data will guide you towards the actual creation of your product.
The great thing about the audience-centric approach is that you can create whole new markets out of thin air. This is the model preferred by most e-book authors and information marketers.
Where Do You Start?
You need to assess your own interests and strengths before you begin.
Especially if this is your first time starting a business.
What are you already interested in? Do you have any background or expertise on a particular subject?
If that’s the case for you, then start with what you know. You’ll have a bit of an advantage because your prior knowledge will allow you to narrow down the market quickly.
In other words, you already have a good idea of how the topic
If your passion is music, for example, you know there is an almost endless supply of potential products and potential buyers in areas as diverse as: -instruments/instrument sales/instrument repair/vintage instruments -techniques and lessons on how to play a certain instrument or how to play in
a certain style -Memorabilia – shirts, hats, tickets, stickers, posters, autographs -audio production, recording, cd labeling, booking, promotion, etc..
And, you know that any or all of those can be tailored towards: solo artists, bands, fans, managers, engineers, agents and the list go on…
Now, that’s a great position to be in, but what if that’s not where you’re at?
What if you just aren’t interested in creating a business out of your hobby, or you don’t feel any passion for your current expertise?
Here’s the good news: Everything is fine. You don’t need to give up hope or bang your head against the wall for ideas. You will, however, need to do some extra work.
This brings us to the second reason I suggest taking stock of your strengths.
I’m going to reveal to you a little-known secret about most internet marketers.
Ready? Here it is:
“Most of the famous niche marketers you’ve heard of create products for niches they know absolutely nothing about.”
How do they do that? Easily. They either hire the research or write out to someone else, or they hunt down an expert and do an interview.
Also, this type of marketer has his/her own set of “reasons why” for motivation.
• Pride of ownership
• Love of the creative process
• Need for variety and breadth, rather than depth
It doesn’t matter as much to this type whether the market personally interests him. His goal (and passion) is for “the hunt” – to find as many overlooked niches as possible, dive into them quickly and start profiting.
So, if this sounds like you, you’re in good company. Once you learn the basics of niche research, you’ll have your pick of dozens of potential business ideas.
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