How to Start a Niche Business on the Internet Press Release/Article Distribution
How to Start a Niche Business on the Internet Press Release/Article Distribution – Press releases and articles both offer up a means of generating high targeted traffic on a consistent basis.
Let’s look at the benefits of each.
Press Releases:
Press releases are an effective means of generating “instant buzz”. Although they are typically viewed as short-term traffic generators, they can also be a source of long-term traffic when properly optimized.
For the short term:
A well-written press release will send traffic to your site via links from dozens of high traffic news and content sites.
Here’s what happens: you submit your press release to a press release distribution network or “news wire.” You may have heard the term “news feed” used before, and this is also an apt description.
The “news wire” distributes submitted press releases across a network of subscribers. These subscribing sites pull in the headlines from that day’s news feed and display them wherever they’ve deemed appropriate (usually on the home page).
They may also have filters in place to sort through the news feed, allowing them to choose news content based on relevance.
Let’s look at a real-world example.
You’ve just completed a press release announcing the launch of your new site that sells blue widgets. You go online to http://www.prweb.com/, one of the oldest and most trusted sources for news distribution on the web.
This is where you will submit your press release.
You have a couple of distribution options. The free distribution service will get your press release onto a network of independent web sites which subscribe to the news feed service.
The advanced distribution options allow you to submit your press release to an even larger number of sites, including very high-traffic portals like Google News, Yahoo! News, and major newspapers and magazines.
You pick the option best suited to your needs and, voila, within about twenty-four hours your release gets picked up, people read it and, if they’re curious enough, they follow the links you included in the press release.
Instant traffic boost!
For the long term:
Press releases, in general, get indexed more frequently and more quickly by the search engines. However, their ranking depends on keyword optimization.
You can, through careful optimization, achieve a top ten ranking in the major search engines on targeted keywords within your press release. This is great because your site effectively gets improved positioning by proxy.
Notice I said targeted keywords. The trick is to optimize the press release with relevant keywords that draw searches but are not saturated or overly competitive.
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