How to Start a Niche Business on the Internet: Step VI – Advertising, Promotion and Sales!
How to Start a Niche Business on the Internet: Step VI – Advertising, Promotion and Sales! Congratulations. You’ve done a lot of arduous work to get to this point. Your product is finished, and your site is up and ready to take orders. Now it’s time to get the word out and start pulling good, targeted traffic – and converting that traffic into sales.
There are literally dozens of ways to drive free or low-cost traffic to your site.
I’m going to show you the top four methods and place them in ascending order based on level of “difficulty” (cost, effort, skill, etc.).
Affiliate Program
You have a head start on this traffic source by using ClickBank as your payment processor. ClickBank attracts thousands upon thousands of affiliates due to its “mall style” listing of products and built-in affiliate system.
Your first concern should be affiliate management and support. If you give your affiliates the tools they need (and offer a generous commission), they’ll send you the traffic.
Focus on providing your affiliates with these promotional tools:
• Banner ads
• Pop ups
• Text links
• Product images
• Referral letters
• Lead generators (sample e-books, audio, video, etc)
• Targeted keyword lists
Inspire and motivate your affiliates with:
• Generous commissions
• Additional performance incentives/bonuses
• Contests
• An affiliate newsletter
Take care of your affiliates, and they’ll take care of you. This is a win-win partnership. You get the benefit of targeted advertising without the upfront costs. Your affiliates get the reward of a hefty commission check for all of their referred sales.
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Regards, Coyalita
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