How To Write a Book in Under
2 Weeks and Establish Yourself as an Authority in Your Field
How To Write an E-book in 2 weeks – Most people have never written a book, and they don’t know where to start.
But this is a huge opportunity because books are in high
demand right now due to the explosion of online courses and other educational products.
And that’s not all, there are a ton of great ways you can use a book to establish new relationships, create new opportunities and eventually drive more sales.
The problem is that most guides out there are either too vague or so technical that they’re hard to understand.
That makes it very complicated for business owners, and experts in general, to start on this journey. In fact, even experienced authors have problems with creating new books.
But that’s going to change.
We created this step-by-step guide to help you create a book, in under two weeks, without much effort.
That might be a bold statement, however, as you will go through this guide… everything will start to make sense.
We’re going to introduce tools, processes, and other tips and tricks that will make this book creation journey an easy and enjoyable experience.
And you will be walked through every step, from writing the first word, to formatting and creating a finished product.
That being said, use this guide as a course. Each chapter comes with its own set of tasks you need to do.
And don’t worry. We will explain everything as it comes up. It’s a guide after all!
So, if you’re ready to start your new book and learn more about this incredible opportunity, let’s get started
Building your authority
Authority is a powerful thing. It’s what you have when people believe in you and your opinions, or when others look to you for guidance on the best way to do something.
Authority can be built in a plethora of ways. You can become a speaker at relevant conferences, seminars, and events in your industry.
You can work on publicized projects, do interviews with the media, and so on.
All those are great, but they take time, and more often than not… they take a lot of effort.
Writing a book is different. At least, it’s different if you follow our process.
Instead of waiting years to gather a bit of notoriety, you can position yourself as the go-to expert in a matter of weeks.
By writing a book that provides valuable tips and insights into a subject matter that many people are unfamiliar with, you become an authority figure. And that’s great because people want to work with an expert.
They don’t want to do business with a no-name that doesn’t have an established reputation and a long list of references.
They want the person that has their name on a book because they immediately associate an author with an expert. This idea is deeply ingrained in the minds of the majority.
And that’s good for you.
But there’s more. A book also shows that you are knowledgeable, hard-working, dedicated, disciplined, and persistent. It shows that you have taken the time to research and create content on a subject matter that most people know little about.
It shows them that you are willing to invest money into this project because it is important to YOU—not just something they can easily dismiss without thinking twice about it.
And when people see someone who is passionate about their business or industry, they pay attention and are more willing to take action.
The book is the new business card
Business owners and freelancers have been using business cards for over a century. It comes naturally to do this, but it’s not memorable.
Anyone can do it, and almost everyone does.
So, instead of handing a prospect a business card that says you are a chiropractor or a lawyer, hand them a book that encompasses your industry knowledge and experience.
The authority that comes along with publishing a book is what will set you apart in your prospect’s eyes.
Plus, they can actually read it and see with their own eyes that you know your stuff.
Give signed copies, to make it more personal and increase your chance of being remembered.
Here’s a great example from my good friend Susan Sly. We filmed some videos together and she gave me a copy of her book.
What could publishing a book do for you?
Would you rather do business with someone you just met and don’t know anything about, or with someone that has been recommended to you by a friend?
Most people will choose the latter, and there are multiple reasons for this.
For instance, no one is going to take a risk when it comes to spending hard-earned money. So, to avoid any potential ‘danger’, your prospects will do extensive research on your business before making a decision.
Being able to hand them a book documenting your experience will make a world of difference.
You’re no longer a stranger. They know your story, how you got to where you are, and what type of work you’ve done so far.
They get to take a peek into your life, and that creates a personal connection between yourself and the prospect.
People buy based on trust. Your book takes them over that bridge of fear and places them in your territory, where you have the upper hand.
You know more than they do when it comes to your niche, and they are aware of it.
A new form of lead generation
Once your book is published, it becomes a passive lead generator.
It becomes an asset. Not only does your book generate leads, but those leads are now more qualified.
In the world of marketing and sales, there are different stages of market awareness. Some people know what problems they have, what solutions they can try to solve those problems, and they also know where to get them.
But that’s a small percentage of the population. The vast majority need to be educated before they can be sold to. And that takes time.
You need to constantly put valuable content out, and then make sure people are seeing it.
The good news is, your book will do that for you. It will educate and qualify because as your prospects read through what you created, they get to understand their problems better, and they also get to learn more about your solutions.
So, you become the expert they will want to reach out to.
How To Have $10K Launch
Build your Personal Brand
How To Start the Writing Process
Repurposing existing content
Identifying key points for your book
Transcribing your content
The Best Copywriting Tool
Outsourcing book design work
Want Us To Write The Book For You?
You now have the entire process on how to write a book. Make sure to apply the principles described at the beginning of the guide, and use this as a way to generate leads and clients.
Having it in final form somewhere on your drive is not going to do any good if you’re not actively sharing it with your audience, so get the word out as fast as you can.
It’s an asset that you can benefit from over and over again. It doesn’t have an expiration date, and it’s going to give you an aura of authority for as long as people know of it.