Email Marketing Success
How to Build an Email List and Create
Successful Email Marketing Campaigns
49 Pages of Absolute Awesome Guidelines to Get You Started in Creating Successful Marketing Campaigns
By Miroslav Prusa
Email marketing for businesses isn’t a new concept. In fact, compared to other online marketing channels like social media, mobile device applications, and even search engines, email marketing might seem a bit outdated.
A lot has been happening over the past few years with email marketing, and the discipline is still always in motion. Altered behaviors and expectations by consumers call for new email marketing methods. Approaches like personalization and segmentation transform company newsletters from
anonymous bulk emails into customized emails.
- CHAPTER 1 – WHAT’S EMAIL MARKETING AND WHY YOUR BUSINESS NEEDS IT.
- WHY YOUR BUSINESS SHOULD IMPLEMENT EMAIL MARKETING
- CHAPTER 2 – GETTING STARTED WITH EMAIL MARKETING
- ESTABLISHING YOUR GOALS AND OBJECTIVES
- BUILDING YOUR BUSINESS EMAIL LISTS
- CHOOSE THE TYPE OF CAMPAIGN YOU WANT TO SEND
- CREATING YOUR FIRST EMAIL MARKETING CAMPAIGN
- CHAPTER 3 – BUILDING YOUR MAILING LIST
- LEAD MAGNETS
- CHAPTER 4 – WRITING EMAILS THAT WILL INSPIRE YOUR AUDIENCE TO TAKE ACTION
- UNDERSTANDING YOUR AUDIENCE
- PARTS OF AN EMAIL
- KEEPING YOUR EMAILS BALANCED
- WRITING GREAT SUBJECT LINES
- BEST PRACTICES TO FOLLOW WITH YOUR EMAIL
- CHAPTER 5 – MEASURING RESULTS AND OPTIMIZING YOUR STRATEGY
- DELIVERY RATE AND BOUNCE RATES
- DEFINING YOUR GOALS
- CONTINUOUS OPTIMIZATION
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