What Is Article Marketing?
What Is Article Marketing? As one of the most effective marketing tools used by online marketers, you would do well to know what article marketing is and how it is done. Simply put, article marketing is the strategy of making well-written articles that talk about your products, your company, or anything about your targeted market niche and disseminate them throughout the web.
The purpose of these articles is to draw the attention of the reader towards the product, service, and/or company. It makes them want to know more and eventually visit the website of the company. As such, this is also a
highly effective traffic-generating tool.
These articles however are nothing like advertisement articles which
directly talks about products, services, and companies in a very subjective
manners. Instead, these articles follow a neutral and unbiased tone which
creates a good image for the product, service, and/or company without
sounding like an advertisement.
For example, if an online shop that sells futon covers wants to generate
traffic using article marketing, it will want to publish articles with titles like
“10 Tips When Buying Futon Covers”, “Popular Styles and Designs for
Futon Covers This Fall”, and “How to Match Futon Covers with The Interior
Design”.
As you can see, these titles are not directly promoting any brand or any
company. Instead, such titles create credibility and a good image for the
brand and/or company that authored the articles.
And because Article Marketing is meant to generate traffic, they are often incorporated with SEO techniques they are written to include popular
keywords and keyword phrases related to the targeted market niche.
A density of around 2 to 3 percent is standard. Any more than that might
blacklist the article as ‘spam.’ Also, the typical length of articles would be around 300 to 500 words. This is short enough so that it is not boring, but
long enough so that it is informative.
What Is Copywriting?
Do not let the word ‘copy’ fool you into thinking that this is all about
making copies of already existing write ups or articles. Instead, copywriting
is a marketing strategy which makes use of the power of words to persuade and encourage readers to become buyers. It also entices
customers to return and purchase again.
So, what a copywriter does is produce catch phrases and lines which are so powerful that they can convince people. If you are a seller of online
products for example and you need a description for your products on
display, you might want to get a copywriter.
Instead of just listing the specifications list, what the product is about,
what the service includes, or what offers are included in the package, a
A copywriter masterfully crafts words so that boring information is outlaid
beautifully so that they are convincing and catchy.
This is different from Article Marketing in the sense that it directly promotes a product, service, and/or company. At times, it may even be used to promote a person and build that person’s reputation.
Best Wishes, Coyalita
See Tomorrow:” What Is social media And How Can I Leverage on
It?
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