8 WAYS TO CREATE MORE EFFECTIVE LEAD GENERATION CAMPAIGNS
8 WAYS TO CREATE MORE EFFECTIVE LEAD GENERATION CAMPAIGNS – In the old days, it was marketing’s job to blanket prospects with advertising in hopes that they would eventually reach out for your product or service.
Today’s buyers are different. They’ve become very good at ignoring messages they didn’t solicit. Dubbed the “self-directed buyer,” these prospects have a plethora of online information at their fingertips and are accustomed to finding what they want
when they want it, on their own terms.
As a result, they tend to know a lot about a product or service
long before they speak to a salesperson. Where are they doing their research? Online, of course.