One Month to 1000 List Members Pushing Prospects to Become Customers
Pushing Prospects to Become Customers once you have convinced someone to sign up as a subscriber to your prospect list, your next job is to increase the commitment they have made to you by turning them into a customer.
By becoming a subscriber, the individual who has just added their name to your prospect list has specifically invited you to send them additional information about the topic that drew them to your website in the first place
Because you already know this, you can send them laser targeted information about exactly what they want to know.
This is a step in the right direction, but you must remember that they can unsubscribe from your list just as easily as they joined.
In other words, once they have joined your list, it is essential that you provide them with exactly what they want, because it is by doing this that you convince them to stick with your business and eventually become a customer.
What they want is valuable information, and they want most of it at no cost. If you send them appropriate information 3 or 4 times a week, you will gradually earn that prospect’s trust and loyalty, which in turn makes it more likely that they will become a customer of your business at some point. By sending them the kind of information that they are interested in, you are also fulfilling their needs, which once again makes it more likely that they will buy from you in the future.
However, they cannot buy from you if you do not provide them with the opportunity to do so, so you must do so from the very beginning.
What this means is simple. In every outgoing e-mail message, you must include a tranche of valuable free information, but you must also include a targeted product suggestion or recommendation.
This is something that you must start doing from the first moment you start sending e-mail to your prospect. You should not fall into the trap of sending information-only e-mails at the beginning, because you do not want to ‘scare off’ your prospects at the beginning. (“[New PLR] – “One Month To 1,000 List Members Mrr Ebook …”)
Having a prospect mailing list is great, but prospects have no financial value to you until they become a customer. If you have a small handful of prospects who subscribe to your list and then immediately unsubscribe because they do not like being sent commercial product information, that is fine, because they would not have bought from you in the future anyway and they therefore have no value to your business from the beginning.
Another mistake to avoid is that of chopping and changing the products that you are recommending. Whatever product you promote in your first outgoing mail to your prospect is one that you should stick with for at least seven to ten consecutive e-mail messages. In each of those messages, highlight one benefit of the product and emphasize what the prospect will gain from owning that product. Also, do not forget to include a specific call to action (tell them what to do, remember!).
Only after sending a reasonable number of mail messages that recommend the same product that should, you change the product you are promoting. You must change at some point, because it is possible that the prospect is just not interested in this product. However, if you change with every e-mail message they receive, your prospect will soon conclude that you have no confidence in the products you recommend, and that you have little in the way of a planned business strategy.
When your prospect finally decides to make a purchase, your autoresponder system should shift them to a separate customer mailing list so that you can start to send them different product recommendations.
There is one final thing to remember about the e-mail messages that you send to your prospects and your customers.
Try not to be boring.
Far too many online marketers send e-mail message after e-mail message that focus on nothing other than business, so their prospects never really get the opportunity of getting to know and like them. If you allow your prospects and customers a small window into your real life, it becomes easier to build a relationship with your members, and that is incredibly significant when it comes to who they do business with.
If they think that they know and like you, it is far more likely that they will do business with you as opposed to someone else who is a stranger to them.
So, if for example you go to a great concert, a terrific new movie or even do something as apparently mundane as taking your kids to a funfair, tell your prospects and customers about it.
Therefore, you should produce a weekly newsletter in addition to the email message series that you have preloaded into your autoresponder.
It allows you to become a three-dimensional character with a real life outside and away from business, a person with whom it is hoped your customers and prospects will feel that they have a real relationship.
Done correctly, marketing by e-mail is the ultimate in relationship marketing, which is why you are putting so much effort into building a mailing list in the first place.
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Best Wishes, Coyalita
Also See: “To Get to 1000 Members, You’ve Got to Get Creative”
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