Mass Traffic Attack Chapter 7 – Getting Clicks from The Resource Box
Mass Traffic Attack Chapter 7 – Getting Clicks from The Resource Box the author’s Resource Box is the end of the article. More importantly, it is also the place where you are allowed to put your backlink(s). Therefore, I keep repeating that this is the most important part of your article. On some sites such as Go Articles there is a titled “About the Author” section directly below the article body:
So, in this case the information in the Resource Box would be separated from your main article. You should however still try to make your article lead into the Resource Box despite the big “About the Author” heading that Go Articles automatically put there. This means that the information you put there logically follows on from your article.
On other sites (for example Ezine Articles) there is no titled heading “About the Author,” the article body just seamlessly moves into the resource box:
So, in these cases it is extremely easy to make your Resource Box appear as part of the article. The above example is a perfect example of how NOT to do a Resource Box! Do not copy it! Although it is not as bad as the usual “click here for more information” type Resource Boxes that seem to abound on Ezine Articles.
Remember, the sole point of the resource box is to get people to click one of your backlinks; therefore, it should be a call to action. A word here on backlinks – check the terms and conditions for each article directory but most will allow you to place TWO backlinks in your Resource Box. As per the example backlinks in the image above, you should use one for your anchor text – “Blackberry Accessories” above, and the other should contain your full web site URL, or address.
What is anchor text?
It is the keyword phrase that you want to rank for your web site in the search engines. Remember earlier in this eBook I mentioned that the search engines see each backlink as a “vote” for your web site? Well, it of course also depends on what your backlink says – this is anchor text. In the screenshot on the previous page the anchor text is “Blackberry Accessories.”
How do you add anchor text into your Resource Box?
I will show you that in the example in Chapter 10, it is easy, just a copy and paste job. So back to your Resource Box. It must contain a clear path of action as to what YOU want them to do next, i.e., click on the link to visit your site. As with most things there is 2 ways to do this, the right way, and the wrong way.
This is the wrong way:
“To get more information visit http://www.yoursite.com.”
Hardly inspiring, is it? Would that make you want to click on the link to find out more? Nope, me neither. It is lazy and it is not really giving the reader a good enough reason to want to click on that link.
This is an example of the right way:
“If you want to learn a whole lot more, grab my FREE eBook that’ll make you virtually an expert at http://www.yoursite.com.”
You get the idea – give them a REASON to click on your link. When you add a free incentive, the call to action will appeal to the reader even more. Naturally, it does not have to be a free eBook. It could just be an exclusive offer, a discount, a bonus, a free newsletter, etc. Use your imagination, the possibilities are endless.
The main thing is to get them to click your link and visit your site.
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Best Wishes, Coyalita
See Tomorrow: “Chapter 8 – Establish Yourself as An Expert Author”
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