Marketing Secrets Unlocked – Method 1
Internet Secrets Unlocked – Marketing Secrets Unlocked – Method 1 – ‘Old’ is the new ‘New’ – I’m not sure which side of the fence I sit on in the ‘there’s nothing new under the sun’ argument. It’s certainly true in Internet Marketing.
Most products contain information that has been rehashed – a new slant has been put on it and it’s been given a catchy title (it’s all about catchy titles these days) but although it might be better written and the links to relevant sites are new – the info probably isn’t.
Nothing wrong with this.
As a buyer you simply need to realize that you’re not likely to find any new information in a big launch. Sure – you might find info that YOU haven’t come across before but it’s highly unlikely to be new to everyone that reads it. This is true of most things in life – the difference is that in Internet Marketing many things are touted as an ‘amazing breakthrough’ or ‘secrets revealed’.
The information contained could still be very valuable of course, but not new.
And so top marketers have realized that if they want to sell a product, they should put a ‘new’ slant on it.
It works something like this.
The author comes up with a product.
Product gets old.
A product is forgotten about by even those who first bought it.
Then someone gets a hold of it. Could even be the original author.
Knows it’s an older product, but decides to “re-vamp” it.
Thus, an old forgotten product that is still useful gets re-announced and made re-valuable, as a new product.
In other words, you take a product and give it a makeover. Give it a new e-cover (electronic cover), make a few changes to the interior of the e-book file, and voila! A new, yet old, product emerges that markets well, and can make you tens of thousands of dollars.
It’s been rehashed. It’s like a divorced man – it’s been to the gym, got in trim, had a new haircut, got that broken tooth fixed and now it’s ready to be offered again.
It’s the same old thing of course, but the packaging, marketing and downright ‘fizz’ are much more appealing.
Of course, Marketing Secrets Unlocked works, especially with Private Label Products. In fact, it works BETTER.
Well, for starters, you can re-word the entire product if you want to. Make sure you give it a catchy new title.
– Add YOUR name as the author, and slip in all your affiliate links to make the product a “multiple income stream” product.
Okay, so what’s a “multiple income stream” money producer? It’s any product that can generate more than ONE source of income.
A one source of income product is one that brings income solely by selling the product.
A multiple stream of income product is one which contains (for example) affiliate links, or links to OTHER products you are selling, so that as well as selling the product itself, you get residual income from the links in the book.
It’s an easy process.
First, be sure that you can legally make changes to the product you’ve chosen to market (obviously if you wrote it yourself you can do whatever you want with it).
If you’ve bought resell or master resell rights which come in pdf format this is NOT a problem. Just add your own bonus and zip it up with the pdf.
I do this all the time and it’s one of the reasons I look at people as though they’ve gone mad when they say resell rights are dead.
I LOVE resell rights. You can usually (check the license) add anything you like to the package and pass it along with the resell rights product you bought rights too.
Most people who resell it are too lazy to change the package in any way – often not even looking at it – so they happily pass along your affiliate links, freebies, website adverts without realizing it.
Private Label Rights (PLR) are usually best for this though because you can add your own money-making links in the actual text of the document.
Unfortunately, the current trend is that some people put weird and wonderful restrictions on their PLR products. Make sure you read the licenses that come with the product and if in doubt, go for unrestricted PLR, which means you can do almost anything with it.
So (where was I?) – first – make sure you’re allowed to change it.
If it’s a ‘rebrandable’ product (this means there are certain things you’re allowed to change in the product) put in your affiliate or other product sales page link(s) as directed by the original author/creator of the product. Usually, you can insert a link of your choice in the pdf that comes with a rebranding tool.
Whichever way you do it, just make sure that the product you’re creating (or rehashing or rewriting or whatever) becomes a multiple income stream product by adding your own links.
Otherwise, once you’ve sold it, that’s the end of your income from it, and the trick is to earn an ongoing income from every single thing you sell.
When you’re creating a new product from an old one the key thing is that you update it as much as possible, make it your own, and give it a snappy title. That way it’s more likely to get resold and passed on, which of course is what you want.
I always think that Internet Marketing trends go round in ten-year cycles. Look for old products – chances are you can pick up the PLR for pennies. If you don’t fancy rewriting them yourself, use a ghostwriter or freelancer to do it for you. Most big sellers have a stash of older products to draw from.
Think about it – you’d have had to be involved in IM for 10 years to remember the original launch. I WAS and my memory’s not that good. I’ve successfully resold products from five years ago, after a serious rewriting, and nobody noticed!
Remember – Old to New products.
Put your stamp on it. Re-title it – redo the graphics – put your links in.
Take this to heart and you’ll never be short of products again.