How to Start a Niche Business on the Internet

How to Start a Niche Business on the Internet: Useful PPC Tips for Beginner’s

How to Start a Niche Business on the Internet: Useful PPC Tips for Beginner’s – Bid for a Respectable Position

You don’t have to hold the #1 position in order to get ample traffic to your site.

In fact, it doesn’t make good business sense to pay extra for that #1 spot if you can achieve #2 (or even just a spot in the top 10) for far less than what you’d pay for #1.

Don’t get involved in the bidding wars you’ll see going on. A lot of that is pure ego.

All you need to focus on is bidding high enough to get exposure somewhere on the first page (or top ten) of listings.

If you can’t seem to locate any affordable spots in the top ten, then I can guarantee you that your keywords list needs further targeting, further refinement.

Any keyword priced high enough to be a barrier to entry for you should be considered untargeted. Just toss it.

Focus on Optimization

It’s just as important to optimize the headwords and copy of your advertisements as it is to optimize your sales page!

Remember, Google rewards advertisers who optimize properly. Better copy yields increased click throughs – and the higher your click through rate (CTR), the lower your cost per click.

Google actually lowers your real cost per click automatically (below the threshold of your maximum bid) based on the performance of your ad.

Google also automatically repositions your advertisement based on performance.

Proper optimization can land you in the number one spot without raising your maximum bid!

So, how do you go about optimizing your advertisements? How do you determine what’s working and what’s not?

You split test.

Split testing works like this:

1. You have at least two advertisements you’d like to test against each other.

2. You test the same element from each ad, one at a time:

Headline for Ad #1 is pitted against Headline for Ad #2. Only after you determine which headline is the winner, do you begin testing Body Copy for Ad #1 against Body Copy for Ad #2.

3. When you determine which headline pulls best with which piece of body copy, you now have what is known in direct marketing as your “control”. The control is the “new standard”, or the model to beat.

4. You create an entirely new ad and begin testing that one against your control.

Essentially, you’re always trying to “beat the control” until, eventually, you hit an acceptable conversion rates.

In order to run split tests, you will need a split-testing script. Google provides modest split testing utilities, but it’s a good idea to invest in a more robust solution – either a remotely hosted service or a standalone script installed on your own server.

Regards, Coyalita

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