How to Start a Niche Business on the Internet

How to Start a Niche Business on the Internet: Available PPC Engines

How to Start a Niche Business on the Internet: Available PPC Engines – The top sources for PPC traffic are as follows: Google, Overture.

The top sources for cheaper, but shorter reaching, PPC exposure include: Excite, 7Search, FindWhat, Kanoodle.

Google and Overture are the major players in terms of reach, volume and bidding wars.

It should also be noted that Google’s AdWords’ service is actually more accurately described as “pay for position”.

Your ad placement depends not just on your bid amount, but also on the popularity (click through rate) of your ad compared to other ads competing with you on a given keyword.

As for the smaller PPC engines, you’ll find hundreds of targeted keywords are available at super cheap prices, even the terms that inspire bidding wars over at the larger engines.

This is because the search volume on these other engines is relatively low.

Don’t expect to be flooded with the same amounts of traffic you would receive on Google, and don’t be fooled by the ‘too good to be true’ scenarios.

There are a lot of small PPC engines out there that look attractive on the surface, but which take your money and send fake traffic to your site.

Why?

Because in reality, they have no traffic! The majority of internet searchers haven’t heard of them; hence, they don’t use them.

So, stick with the engines that have well-established visibility and market share.

Start off cheap at places like Excite or 7Search if you need to and do some early testing there. But place Google AdWords’ and Overture (and really, mainly Google AdWords) at the top of your PPC engine list.

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Regards. Coyalita

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