How to Start a Niche Business on the Internet

How to Start a Niche Business on the Internet Quick Start Tips for Writing Good Press Releases

How to Start a Niche Business on the Internet Quick Start Tips for Writing Good Press Releases – Press releases are different from articles, and different from advertising copy.

A press release is a publicity tool. Its purpose is to build credibility, raise awareness and create curiosity or ‘buzz’. Your audience is not interested in a sales pitch when they read a press release.

Your focus should be on what’s newsworthy about your site or product. Keep in mind the five w’s: who, what, when, where and why. Your audience wants the facts. You should use a journalistic style and tone.

Make certain that both the headline and the first ten words of your release capture and hold the reader’s attention. This part is crucial. It’s also a requirement if you intend to have the release distributed to major news outlets.

Don’t forget to include all necessary contact information like your URL, e-mail and business phone.

Is there a standard format for press releases? Yes. The format used when mailing or faxing a hard copy press release is more or less followed online as follows:

FOR IMMEDIATE RELEASE: Placed in upper left-hand margin. Capitalize each letter.

Contact Information: Skip one to two lines after release statement. List your name (or press contact’s name), title, telephone and/or fax numbers, e-mail, and website address.

Headline: Skip two lines after your Contact information and use a boldface type.

Dateline: The city your release is issued from (typically the location of your business, but you could change this if you are in another city for, say, a conference). The date of your release.

Lead Paragraph: This is where those all-important, attention-grabbing “first ten words” come into play. Use the five W’s.

Text: Main body of your press release. Expand on your message here.

Recap: Re-state or summarize your message in brief. Include any highlights like product release dates or place your URL in one more time for good measure.

One more quick point on this format: the only caption you need to write out is FOR IMMEDIATE RELEASE. The remaining captions simply named the necessary sections in the order they should appear.

Regards, Coyalita

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