Agile Practices to Make Marketing Smarter, Faster, And More Innovative
Hacking Marketing – It’s a fascinating time to work in marketing.
It’s also a somewhat dizzying time, with so much change
happening around us.
The world is becoming more digital every day, steadily reshaping relationships between customers and businesses in the process. Buyers have more information, more options, and more leverage in when, where, and how they engage with sellers. And their expectations are rising, as state-of-the-art, digitally native companies—from Amazon.com to Uber—push the limits of what is possible into what is desired and then demanded.
For some businesses, that may still seem like a far-off, foreign realm. Not many of us aim to compete with those digital wonder kinder.