Timeless Sales Strategies
How to Leverage on Powerful Online and Offline Strategies to Boost Your Sales!
Welcome to “Timeless Sales Strategies”
In this book, you will learn all about ideas that sales superstars use to become who they are today and how you can become like them too.
In the 21st century, times have changed and it isn’t easy to anticipate the demands of your clients or customers.
We know because we went down that road before and we can testify that it isn’t easy whether you are online or offline.
Gone are the days of pounding the pavement or pounding the phone hoping to get sales from random strangers.
Just take a look at history. Ancient civilizations were all conquered by foreign nations with superior weaponry like guns, grenades and cannons. Your swords and shields won’t win you the battle no matter how motivated or hyped up you are.
It is the same when it comes to sales. In the sales line today, you just can’t approach your 21st century customers with obsolete tactics from the 80s.
In a few moments, you will understand what we mean.
So, sit back and enjoy.
To Your Success!
Chapter 2: Popular Sales Myths
Firstly, we will tackle a couple of sales myths and how we should change our mindset by dispelling these false ideas from our minds.
The Best Products Don’t SELL Themselves!
Just because you have the best product in the world doesn’t guarantee that you will be rich.
Maybe you have heard of this term: build a better mousetrap, and the world will build a path to your doorstep.
We believe it rings true, because several decades ago, there really weren’t many products around. Yes it is true that there are inventions like the light bulb or the discovery of electricity, but there really weren’t much competition for the Nobel Prize (if you get what we mean). Technology hasn’t reach the stage where innovation and ingenuity is conceptualized at today’s speed.
When the term was coined, there weren’t many ‘better’ mousetraps around.
Today in the 21st century, better mousetraps are built on a daily basis. Just because you have a better product, doesn’t mean that the product will automatically sell itself and make you rich!
In the past, people weren’t swamped with tons of advertising. Anything new or better was easily noticed by the masses because there wasn’t much competition.
Today, if you have a better vacuum cleaner, insurance plan or even a car that can fly, you are fighting an uphill battle against the masses of advertising campaign and customer skepticism that it will take more than a few satisfied customers to make you rich.
You will need to get the word out to the people. You can’t just sit still – you need to focus on constant education. You need to convey the benefits of your new product in such a way that people will want to buy YOUR brand over the other 24,197 competitors out there.
The most important of all, you must learn to stand out! Show them that you are different, better and extraordinary. You must have a unique selling point and you must tell the masses all about it.
Do whatever it takes to ‘shock’ your audience and give them something to remember. There are many ways to make money today but any industry that is profitable will attract many other competitors into the market.
If you are in network marketing, it doesn’t help if you keep on talking about how good your network marketing company is. It doesn’t matter how great their product is or how well is the company’s background.
If you are with a good company, they probably know how good your company is. But the key question is this – if we wanted to start a network marketing business, why should we join YOU and not the charismatic leader on stage with a thousand downlines in his team?
In other words, what can YOU offer that will set you apart from the others? (Remember, people join YOU, not just the company!)
Is It Cold In Here?
Have you heard of the word – ‘cold calling’? Have you ever wondered why people coined the term ‘cold calling’? Because you will most probably receive a ‘chilly’ response on the other side!
Let’s be totally honest with ourselves here. You don’t like to receive a call from a stranger (unless you are extraordinarily friendly or if they inform you that you’ve just won the lottery). Nobody likes to receive a call from a stranger – especially one who is trying to sell you something.
You can be sure, it isn’t always about the numbers.
Cold calling is one of the most ineffective ways to ‘market’ a product – by intruding into the privacy of a prospect that isn’t too keen on receiving your call.
You will also need to overcome tremendous resistance and have nerves of steel (to withstand the rejection). It does nothing to educate the customer about your product and you won’t get very far with your sales force.
In the 21st century, the seller doesn’t go to the buyer – the buyer finds the seller and the ball SHOULD be on the seller’s court. If the buyer is the dictator, they will look down on the seller and it becomes very difficult to communicate the benefits of the product because they don’t have an open mind!
People prefer to seek out their own merchants. All they need to do is switch on Google and type a few words into that little box. They don’t need a salesman to call them up during their dinnertime to tell them how their latest lawnmower will change their life!
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