Phenomenal Boss Personal
A Step by Step-By Step Beginners Guide for Female Entrepreneurs to Launch a Phenomenal Personal Brand for Business
Phenomenal Boss Personal Brand EBook – Now Is the Time to Build Your Brand. You know what a brand is. McDonald’s, Apple, Lexus, MAC, and Rolex are all brands.
But do you know what a personal brand is? And, even more importantly, do you know how to build on one?
If you answered, “No,” to either of those questions, then this beginner’s guide is for you.
Now, more than ever, you need a personal brand. If you want to stand out from the competition, attract new clients, and build a thriving business. With so much competition online and offline, it is extremely hard to get noticed. Most entrepreneurs start out selling, without realizing they must craft a personal brand to capture the attention of potential buyers.
If you’re an entrepreneur, it’s critical to devote at least some time each week to strengthening your brand. As you’ll understand later, your personal brand is one of your biggest assets.
Your personal brand can take your business to places you never thought possible.
But you have to know how to build one.
Unfortunately, most business owners don’t know how to build a personal brand. They either struggle with being the face of their company or they feel fuzzy on exactly what steps to take and what’s involved in creating a brand around themselves.
That’s why this eBook is so important.
I’m going to give you a blueprint that will walk you through the basics of building a personal brand such as:
● What is a personal brand and how do you build one
● How to develop your personal brand identity
● How to showcase your personal brand to reach people that are interested in your products and services.
So are you ready?
Let’s dive in.
Chapter 1: What Is A Personal Brand
First let’s ensure we’re all on the same page in terms of what a personal brand actually is.
A personal brand is much more than a logo or a color palette. A personal brand also goes far beyond having a nice-looking business card.
A personal brand is not just about having a website with your name on it, although that’s certainly part of it.
A personal brand is about who you are, what you represent, and what you do. Your personal brand is how you present yourself, both online and offline, to the world.
Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person.
Your personal brand is your secret sauce – the thing that sets you apart from everyone else. It’s what makes you unique.
Your personal brand includes your:
● Visual Characteristics
● Unique Skills
And each of these features must be presented in an authentic, honest way to your audience.
Your personal brand centers around you as an individual. It’s about what you bring to the table and the value that you offer. It involves the specific ways that you solve people’s deepest pain points and biggest frustrations.
You may be tempted to think that only big companies are brands, but that’s not true. Thanks to the internet and the power of social media, we all have the tools to build powerful personal brands for our business.
When you think about it, we all have a personal brand. In fact, you might say that every person is a brand considering your brand will develop with or without you.
People can say anything about you or your business and ruin your reputation instantly. So, building a personal brand is a necessity to protect how you are perceived online and offline.
So, because you already have a brand, your role is to actively take control of intentionally shaping your brand.
As Influencer Marketing Hub puts It…
You can either ignore your personal brand and let it develop organically, possibly chaotically, beyond your control, or you can help massage your personal brand to depict you as the person you want to be.
In other words, you’re going to have a personal brand, whether you want to or not. Everything you share online, every review you receive, every email you send to your audience, every blog post you write, every live event you host – is all part of your brand.
Your content shapes the way people think about you and the image you put forth.
The question is whether you want your brand to develop on its own, with no guidance from you, or whether you want to actively control the process.
Obviously it is always better when you’re in control of the process of building your personal brand.
So how do you actively build a personal brand? How do you get in control of the process? How do you ensure that your brand is helping to build your business?
That’s what the rest of this eBook is about.
Chapter 2: Why Build a Personal Brand?
Personal Branding Highlights Your Expertise
Personal Branding Allows You to Attract Your Ideal Audience
Personal Branding Puts You in Charge of the Narrative
Personal Branding Increases Your Visibility
Personal Branding Shapes What Content You Share
Personal Branding Connects You With More Individuals
The Power Of A Personal Brand
Chapter 3: How Do You Build a Personal Brand
Step #1: Determine Who You Really Are
Step #2: Determine What You Want to Accomplish
Step #3: Identify Your Target Audience
Step #4: Determine Your Unique Service Proposition
Step #5: Start Treating Yourself as A Brand
Step #6: Optimize Your Website
Step #7: Develop Your Content Strategy
Step #8: Constantly Add Value to Your Audience
Step #9: Build A Community
Now Is the Time to Build Your Brand…
The simple truth is, you have a personal brand, whether you want to or not. Every single thing you share with your audience either adds to or takes away from your personal brand. You absolutely must be intentional about building your brand.
As Kathy Klotz-Guest says.
“We all have a personal brand whether we think about it that way or not. So, let’s be intentional about it.”
Thankfully, it’s not particularly difficult to build a personal brand in today’s world.
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