Getting Traffic to Your Site
Affiliate Blueprint – Getting Traffic to Your Site – Video Promotion While most people will tell you to use pay-per-click
advertising, article marketing and building a website, here’s a shortcut method to get your started and quickly. Videos can get you into search engines fast.
Use one of these tools to get started:
Camtasia Studio has a 30-day free trial
CamStudio which is free and located at http://camstudio.org
Jing that works on the Mac or PC
Sony Movie Studio
Movie Studio 9
Now that you have a selection of products, a website or direct links to a vendor’s website, it’s time to promote. First, you will want to get into the video arena.
I know you probably weren’t expecting that. But people are video junkies, and if you want to get people engaged, you will need to go where the traffic goes.
Creating videos is one sure-fire way to get traffic to your site. Creating a video is not as hard as you think. It’s easy and fun, and will get you into the
Working with Camtasia can be a little daunting, but it
will pay for itself in spades if you take the time to
learn how to use it.
If you need to go free Jing is the second easiest way to record from screen to video. If you’re good with Power point, you can create a slide show, narrate it about your site and simply read from a script. These are the easiest type of video to create, and when used correctly, they are traffic bringers.
Set your monitor resolution to 800×600 for recording. Record your videos at 800 x 600, resized to 480 x 360 with SmartFocus. You want them to be quick, and talk about the product you are promoting.
The bottom third is very important in videos. You want to tell them about your domain name or the domain of the affiliate site. If you don’t have a site of your own, go to SnipUrl where you can put in your affiliate link, and it will give you an output.
The SnipURL can go in the lower left part of your video, and remain there for the duration. As you talk about your website, all you need to do is use SnagIt to capture pictures, which you put in your PowerPoint presentation and capture as video.
Add a couple of transitions, and you are in the video arena. These short video reviews are what you upload to all of the video sites.
Things to remember:
Make sure that the name of the video is your longtail key phrase or product name plus a word like deals. (ie. Salmon deals, Rolex watch deals)
Make sure that the keywords and key phrases are submitted and enclosed in quotes as well as without quotes.
Make sure that you submit them with the URL leading back to your website
In the information section, be sure and put your website, or SnipURL if you don’t have a website that leads back to the affiliate product.
If you don’t have a website, landing page or place to send prospective traffic, pay per click or PPC advertising is an excellent method to drive sales via your affiliate links.
Again, you will want to use discretion so that you don’t wind up losing more money than you gain in sales.
The largest PPC outfit is Google. Those little advertisements that you see on people’s websites, plus on the side of the search results are called PPC advertising.
Advertisers pay a set amount per click in order to appear on sites. It is considered contextual advertising, because the advertising is related to the information being presented either in the search results or on the website. For instance, you won’t get an advertisement for ice cream on a site about auto parts.
Adwords & Contextual Advertising
Advertising with Google is easy and deceptive to newcomers. Easy, in the fact that it is very easy to use; deceptive because if you aren’t very careful you could lose a lot of money trying to get advertising that makes you money.
Here are some techniques so that you can use the Adwords system and make money.
The site is located at: http://adwords.google.com
You can sign up for an Adwords account by clicking the Start Now button and filling in your information. Sign up for a standard and not a starter account. Adwords is pretty easy to use. Many people will want to start out with 100s of keywords and will take everything suggested by Adwords keyword tool.
Avoid this method and stick with a few terms that are laser- focused on your product or service.
Use the Adwords keyword suggestion tool or other keyword tool like MicroNiche Finder, Nichebot and Keyword Elite to find about five or six terms that are tightly related to your product.
You will want these keywords/key phrases to be low competition, high traffic words. The software just mentioned are designed to find keywords like this for your product.
You will want to drill down on your keywords. For instance, if your product is about dog health, don’t just look at the keywords “dog health” and dogs.
Look for things like “relief for dogs from fleas”, “best dog food” or go into a specific breed like “cocker spaniel health”, or “best dog food for beagles”.
While you will get fewer visitors based on these keywords, the ones that arrive will be very interested in your product. When you look at products, you will want to take this into consideration as well.
List your key phrases and base your advertisement around these key phrases. You will ideally want to get them into the title of your advertisement as well as in the listing for Adwords to use when listing when your ad will appear in the search results and on people’s websites.
Use the Adwords keyword suggestion tool here:
Select key phrases that are relevant but not very competitive. Remember, that although you may only get 100 visits a day from a keyword, conversion rates are 1-2%, so that will usually equal a sale.
This is why you don’t want to promote a product that is much cheaper than $30. If your commission is 50% to 75% of $30, that is $15.00 to $22.50 on each sale.
It has been shown that affiliates will convert on average 1% to 2% per 100 visitors if they have done adequate keyword/key phrase research.
It will generally convert the same on a $30+ item as it does on a $15.00 product. The amount of money you earn will only change due to the commission level and price of the product.
When you have your keywords in hand, go to Google and search for those keywords. Put the keywords between quotation marks and watch what comes up on the right-hand side. This will give you great ideas on how to word your own advertisement.
Look at what ad is in the top spot 3 spots. Look at the titles they are using and see how you can word your advertisement similarly so that you get good clickthroughs.
Then when you put together your initial ad, make some variations and track how many clicks each ad is getting. Keep the ad that performs the best.
When you are just starting out with Adwords, keep your bids low. Bid as little as $0.05 cents per click where you can, and just make sure that you get on page one of the search results.
Look towards doing advertising on websites only and forget the search results, because it is counted in 1000 impressions at a price and your money can go a longer way.
URL Display and URL Actual
One nice thing to remember is that you can put your Clickbank ID and URL in the Destination URL section of the advertisement. In the Display URL, you place the actual website URL of the affiliate products vendor.
Display URL: www.maverickmoneymakers.com
That word “?tid=MAVERICK” on the end of the Clickbank ID is called a traffic tracking device which allows you to track how your campaigns are going.
Both Clickbank and Adwords will allow you to track your advertising campaigns so that you can make a decision about what’s working and what needs to be changed.
To track within Adwords, you will need to choose a keyword that you want to track in Adwords. Click on Edit Keyword Settings.
Then you have a URL that you can add a tracking ID to which in this case would be “?tid=MavAd1” for Maverick, Ad #1. You only have 8 letters that you can use, so whatever you decide, it should be easy to understand and decipher.
Yahoo and MSN’s Contextual Advertising
While not much is said about the contextual advertising that is available through Yahoo and MSN, it does exist. As an alternative, you might want to consider advertising through them. The same rules apply, the competition is less and you may wind up spending a lot less on the same amount of advertising.
In order to figure out if it’s worth the money, you can sign up for accounts with both MSN and Yahoo pretty easily and try it out. They also run a lot of specials and give away coupon’s worth various amounts of money just to get you to try their service.
Yahoo PPC Service:
While these are lesser advertised, contextual advertising outlets, you can get a lot of mileage from them, and all kinds of traffic you might have missed if you focused on Google alone. Remember, being successful as an affiliate means thinking outside of the box.
Facebook and Myspace Advertising
Often overlooked and very good places to advertise are Facebook and Myspace. While I wouldn’t advertise the How To Make Money Online e-books, they are great places to advertise other digital products.
If, for instance, one of your products is Jamorama from Clickbank, it is a “learn to play guitar online” service that is made for young people, is done totally online and would make a great Myspace advertisement.
Squidoo and Hubpages
If you don’t have a website and you want to have an intermediary page that gives more information and presells the product more, you can use either Squidoo or Hubpages. They are free to build, take about 60 seconds and require no HTML ability to use.
Tons of people build Squidoo lenses using articles that
expand on the products and services that they are
In this way, a person doesn’t click through your link straight to the pitch page of the vendor and only think that you are trying to sell them something.
Through the use of these intermediary sites, you can add value to the product or service with a personalized set of information that is tailored to make the product more understandable.
If you decide to build a Squidoo page for your affiliate product, most people will do a review of the product or write an article outlining the benefits of using/reading/listening to the product. In this way, it is more personal and less salesman-like.